Ludacris was probably one of the goofiest rappers of his time, and we ate up every second of it. He just had this carefree personality about him that signified that you're the problem if you don't like his music. That's not easy to pull off without being unlikable, but Ludi did it.
Let;s take this song for example. He literally just ends his hook with "Ay, ay, AY!" And unlike Andee, he says those "Ay"s with conviction. It's like he's acting as his own hype man. Sorry, Lil Jon. Your services are not necessary here. And honestly, take a look at some of these lyrics, because they are just terrible:
Shake shake shake your money maker
Like you were shaking it for some paper
Shake your money maker like you were shaking it to make... money. Um, duly noted, Ludi.
But you know what? It doesn't matter how bad the lyrics are. Ludi has established such a likable personality for himself that he can say whatever the hell he wants and I wouldn't care. Kind of like Snoop Dogg in that regard. (Though that still doesn't excuse you for being on a Derulo song last year, Snoop. A man's gotta know his limits.)
And of course, Pharrell is here to provide an awesome backing beat for Ludacris' song. It's simple, but it's effective in creating a head-bobber throughout. And that's what this song makes me do. Bob my head mindlessly. Nothing wrong with that. In fact, I could use a little more of it in my life! So shake your record maker, boys, because whatever you're doing, it's paying off quite literally. Ay, ay, AY!
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