Wednesday, February 25, 2015

Watch-for-it Wednesday: "Take Ü There" - Jack Ü

All right, so you know Skrillex, and you know Diplo. Or at least I assume you do. Anyway, a dubstep artist and an EDM artist have temaed up to create the pairing "Jack Ü". And the umlaut in their name is going to make writing this all the more difficult. Oh well.


Their first released single, "Take Ü There" (Really? An umlaut there too?) features Kiesza and was released in September of 2014. The video was released in late November of the same year, and since then it's amassed more than 4 million views. Actually, let's be honest: that number isn't really impressive anymore. Nowadays you have to get at least 100 million views to call yourself a smash hit. But I digress. The song has at least notably created some buzz in the music world. Is it enough to guarantee a smash hit for Jack Ü?

Well, Skrillex has already proven himself in the past with bringing straight-up dubstep to the mainstream. And Diplo's had some commercial buzz too, with his 2013 album peaking at 68 on the album chart and his work with artists such as Sia and The Weeknd. So the team-up, along with famous name Kiesza, should be a smash hit, right?

Well, none of the artists have really broken into the mainstream the way artists I usually cover have. Skrillex's biggest hit was "Scary Monsters and Nice Sprites", which merely peaked at 69 on the chart, and Diplo's work has mostly been behind the scenes of more famous artists. Kiesza's made it big in Canada but as for the Hot 100? Couldn't crack the Top 50. (Here, we care about the Hot 100 and only the Hot 100.) So maybe the dream team isn't as commercially successful as one would think.

But let's look at what we came here for: the single. How's it fare? Well, I think it's pretty damn fantastic, using each artist's contributions to their full advantage. All the artists are rooted in dance music, but very different styles. This mesh of styles works immaculately, with Skrillex's harsh dubstep sounds, Diplo's EDM buildup, and Kiesza's house rhythms and vocals. If this is what we can expect from Jack Ü, then count me in!

Hot 100 Success:

Will they have it?

While I'd like to see it happen, I'm not sure that the mainstream is as willing to accept it. Come on, 4 million views? I can't believe I'm saying this, but step up your game, 'cause that's nothing, people.

Should they have it?

Yes please! Let's have 2015 be another 2012 where anything and everything can make it onto the charts! Let's have it be a glorious year!

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